Brevo Pricing 2026: Free, Starter and Standard Costs

Brevo's Free marketing plan allows 300 email sends a day and stores up to 100,000 contacts. Current US monthly entry prices are $9 for Starter, $18 for Standard, and $499 for Professional, with Enterprise quoted individually. We checked Brevo's official plan and billing documentation on November 6, 2026.

Understanding Brevo's pricing model

Brevo, formerly Sendinblue, combines marketing email, transactional messages, automation, SMS, and optional customer-management tools. The key buying unit is the number of emails in the selected monthly tier. Paid Starter and Standard email tiers also set a maximum number of contacts stored in the account.

That second limit matters because older summaries of Brevo often mention unlimited contact storage without distinguishing editions. Brevo's current help center lists a 100,000-contact ceiling for Free, while entry paid tiers can have much smaller storage allowances. Selecting a paid plan is not always a contact-storage upgrade.

At the lowest Starter or Standard paid tier, Brevo documents 5,000 emails per month and storage for up to 500 contacts. A higher 10,000-email tier supports up to 1,500 contacts, and a 15,000-email tier supports up to 2,500. Larger bands have different capacities and prices.

For a business with thousands of inactive email addresses, this creates an unusual purchasing choice. The Free plan may hold the database but cannot send more than 300 emails on any given day. The first paid tier removes that daily constraint yet may require a smaller stored audience.

Brevo's published email credits can cover both marketing and transactional messages. A storefront using the SMTP relay for receipts and the marketing editor for newsletters should budget both workloads. A checkout confirmation and a promotional email can draw from the same plan allowance.

The Brevo Toollers profile summarizes the platform and its catalog status. This guide uses current vendor documentation for price and entitlement details, because region, current tier, billing cadence, tax, and add-ons can change a buyer's actual invoice.

Brevo plans at a glance

Free: 300 emails per day, not a monthly pool

The Free plan is $0 without a time limit or signup card requirement. Brevo documents a daily 300-email allowance and up to 100,000 stored contacts. Unused daily capacity does not roll into the next day, so a quiet week does not create a larger weekend sending budget.

For illustration, sending 300 emails on each of 30 days would total 9,000 emails. That is a theoretical daily-cap calculation, not a monthly pool that can be spent in one campaign. A single large campaign can hit the daily limit before it reaches every recipient.

The official free-plan FAQ says a campaign with more than 300 recipients sends to only the first 300 under the daily cap; the remaining recipients require a manual requeue on later days. Transactional sending uses a documented retry queue after the daily threshold, with its own delivery limits.

Free offers basic campaign statistics and one account owner. Marketing automation is limited to 2,000 unique contacts entering active workflows. The branded email footer remains, and the ability to schedule new campaigns can be limited after the day's send allowance is exhausted.

This is a useful test environment for a newsletter and simple automated messages. It is less useful for a business that must send time-sensitive order confirmations or a large sale announcement at once. The 100,000 stored-contact allowance should not be mistaken for the ability to reach them all immediately.

Starter: from $9 per month

Starter removes the Free daily send ceiling. Brevo's current US pricing advertises $9 per month at its smallest 5,000-email tier, with the contact cap of 500 for that entry selection. A buyer with more contacts must select a higher email tier that supports their stored audience.

Starter includes the Free features and adds capabilities such as web push and data feeds described in the vendor plan comparison. It is still limited to 2,000 unique contacts entering marketing automations, according to Brevo's quota documentation. Those limits are separate from the email volume you buy.

Removing Brevo branding on Starter is a separately priced option under the plan help material. This matters to agencies preparing client-facing campaigns or storefronts whose marketing emails must not contain an external service footer. Include that option in the quote rather than assuming it is included.

The company's public price view also displays an annual-billing equivalent of about $8.08 per month for the entry Starter tier. That is a committed annual price display, not a monthly cancel-anytime fee at that rate. Confirm the full amount due and renewal terms in checkout.

Standard: from $18 per month

Standard begins at $18 monthly at the first published email/contact band. It adds unlimited-contact marketing automation eligibility, A/B testing, expanded reports, AI send-time optimization, and a landing page. The plan also removes the Brevo footer without the separate Starter branding add-on.

The phrase unlimited-contact automation refers to the automation-entry limit and does not erase the selected plan's contact-storage or email-sending caps. For example, a Standard account on the smallest 5,000-email band is still limited to the corresponding 500 stored contacts. These limits must be checked independently.

Standard's web push and user-seat entitlements are greater than Starter's. Brevo lists additional marketing seats as paid options on the Standard edition. A team expecting several editors, approval roles, or dedicated reporting access should calculate seats at checkout instead of treating the base account as unlimited-user.

The official current pricing view lists an entry annual equivalent of about $16.17 per month when billed yearly. Compare that committed rate with $18 monthly billing and ensure the selected message/contact band is identical. A headline annual equivalent is not the amount charged for just one month.

Professional: from $499 per month

Professional begins at $499 monthly and targets larger teams and high-volume multichannel operations. The vendor lists an entry allowance of 150,000 monthly emails, with bigger tiers supporting up to 10 million. It also includes ten marketing seats and more advanced ecommerce, analytics, and supported message channels.

The higher tier adds functions including audience scoring, richer data, AI-assisted segmentation, WhatsApp options, push, and more complex governance and service support. Some capabilities, such as dedicated IPs or extra seats, remain separately priced even at this level. Confirm each entitlement on the final order.

Brevo's current US pricing view advertises a yearly equivalent of about $449.08 per month for the entry Professional edition. Buyers should ask for the exact annual invoice and contract term, because an equivalent monthly figure is not a promise that monthly installments are available at that rate.

Professional may fit a large ecommerce brand or agency, but its entry price is far above Standard. A company should identify the specific team roles, channels, volume, AI features, or support entitlement that justifies paying for it. Additional contacts alone do not prove that this tier is necessary.

Enterprise: custom quote

Enterprise has no single reliable public price. It is intended for custom volume, expanded governance and support, and larger operating requirements. Brevo's documentation describes customized email capacity and contact storage. A sales quote should identify user limits, security obligations, service terms, and any dedicated infrastructure.

For an enterprise procurement comparison, request a written schedule showing included sends, overages, unused-credit treatment, service-level terms, implementation support, and renewal changes. Do not take a Professional sticker price and extrapolate it into an unsupported Enterprise total.

Worked cost and usage examples

Scenario one: a small newsletter on Free

Suppose a community sends a newsletter to 250 contacts once per day. That distribution fits under the 300-daily-email Free cap, assuming it has not already consumed the same day's quota with automations or transactional messages. The base subscription cost remains $0 under documented free conditions.

If that community grows to 600 subscribers and wants everyone to receive the same announcement on one day, Free cannot deliver the entire campaign immediately. A paid tier with appropriate contact storage and send capacity becomes necessary, even though 600 contacts are far below the Free storage ceiling.

Scenario two: a 500-contact Starter account

The smallest Starter example allows up to 500 contacts and 5,000 emails per month at a starting monthly price of $9. Ten emails to each of 500 contacts would use all 5,000 emails if the list received every message. That calculation includes no room for separate transactional emails.

Paying that starting monthly price for twelve consecutive months would be $108 before taxes or optional charges, assuming the tier and rate remain unchanged. The actual annual-billed offer is lower on the live pricing page. Do not confuse the $108 monthly-billing illustration with a Brevo annual plan quotation.

Scenario three: Standard with a growing list

A store holding 1,200 contacts cannot stay within the first Standard 500-contact band. Brevo's published tier table places up to 1,500 stored contacts with the 10,000-email tier. That higher combination has a different cost from Standard's $18 entry headline, so the buyer must check its current price.

If the store expects two monthly campaigns to 1,200 recipients, that is 2,400 campaign emails before any welcome messages, abandoned carts, or receipts. The contact storage requirement, not the initial send forecast, may be the limiting factor when deciding which tier to purchase.

Scenario four: the Professional entry point

At the currently documented monthly entry of $499, twelve months paid separately would represent $5,988 before extras. Brevo also advertises a lower annual equivalent, so the company should compare the true yearly commitment against the month-by-month budget and expected campaign demand.

The 150,000-email entry volume allows 50,000 recipients three messages apiece in a simple arithmetic example. Real accounts need space for automation and transactional sends, while a customer profile may have multiple addresses or events. This calculation is not a measured workload or an actual account invoice.

Extra charges and billing rules

SMS is sold through additional credits, with the applicable cost depending on recipient country and message format. WhatsApp credits and features also have their own rules. A standard paid email plan is not a blanket entitlement to unlimited mobile communication in every market.

The company's documentation covers prepaid email credits, optional sales packages, extra marketing seats, branding removal, dedicated IPs, and additional service features. These are distinct purchases. Verify whether credits expire, how they affect a Free account's default allowance, and whether the extras renew automatically.

For Free accounts, the prepaid email-credit feature can replace the regular 300-daily-email allocation under the published rules. A business considering occasional high-volume events should check whether prepaid credits or a monthly plan will preserve the workflow and send timing it needs.

Brevo says upgrades to higher email volume can be prorated immediately, while reductions apply at the next billing date. Lower send tiers may be unavailable when the account stores more contacts than the lower tier permits. Deleting contacts merely to save a small amount can disrupt audiences and historical segmentation.

The current subscription help explains that a canceled marketing plan ordinarily downgrades to Free at the end of its billing period. Professional yearly plans require support assistance to cancel. Dedicated IP subscriptions do not automatically end with a marketing plan cancellation and require their own support request.

Brevo's refund documentation states that used and unused credits generally are not refundable, apart from defined exceptions such as a vendor technical error or failure to qualify for shared-IP sending. A buyer should not assume that paying for more email volume creates a general money-back guarantee.

Payment processing, taxes, legal entities, and currencies can vary by account location. In particular, Brevo's payment guide describes different payment methods for some India-billed customers. Our figures are published USD references; confirm the actual billing entity and charges in a local checkout.

Which Brevo plan should you consider?

Free is enough to explore basic email campaigns and contact organization while volumes remain low and timing is flexible. Starter is appropriate when daily send capacity is the main obstacle and the buyer does not need Standard's broader automation, experiments, and reporting.

Standard is a more credible operational baseline for teams running complex nurturing workflows or needing A/B tests and detailed reporting. Professional deserves attention when the business truly requires high send volumes, multiple marketing users, deeper multichannel tools, or its additional support and data controls.

Brevo's core advantage is a send-volume-oriented model, but contact tiers mean it is not correct to describe every paid account as unlimited contacts. A newsletter publisher should compare this structure with AWeber, Moosend, or ActiveCampaign using the same audience and sends.

An ecommerce marketer should also compare Klaviyo and Omnisend, particularly when store events drive the automation. A cheaper sending band is not always better value if critical checkout events or consent data need additional integration work.

What we checked and did not test

We compared the vendor's current pricing page, five-plan explanation, contact and automation quotas, email-credit rules, prepaid credit notes, cancellation, refund terms, and country-specific SMS guidance on November 6, 2026 UTC. Prices in this guide are public US starting figures, not an individually quoted subscription.

We did not buy a plan, send messages, access the live Brevo billing screen, purchase SMS credits, measure delivery, or request a refund. The scenarios above are calculations from published allowances. They do not establish a completed account test or verified real-world revenue effect.

The supplied Toollers CSV marks Brevo as tested but its description says Toollers did not send a live campaign or independently verify deliverability. It contains no tester identity, dated account, plan, or observed result. The record needs reconciliation before an article can truthfully claim hands-on testing.

Before subscribing, obtain the full tier quote for stored contacts, monthly marketing and transactional sends, automation entries, seats, SMS destinations, branding, dedicated IP, and payment cadence. Recheck every paid restriction at renewal. This list will tell you more than a single advertised starting price.

Frequently asked questions

Continue reading about Brevo

• Brevo Review 2026: Email, Automation and SMS Features
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