Typeform
Design-first form and survey builder with conversational experiences, conditional logic, AI creation, lead workflows, payments and hundreds of integrations.
Typeform provides highly polished forms, surveys and quizzes with logic, variables, calculations, embeds, lead-generation workflows, payments, scheduling, AI-assisted creation and increasingly richer automation/analysis capabilities. Higher plans add branding controls, analytics and scale.
G2 currently lists the core Typeform product at 4.5/5 from 1,014 reviews and Capterra rates Typeform 4.7/5 from 981, with 4.6 ease of use and 4.4 customer service. Users consistently praise its visual design, conversational experience and ease of form creation.
Typeform has a useful permanent Free plan but limits it to 10 responses per month. The canonical pricing page currently lists Basic at $29 monthly/$25 annual-equivalent, Plus at $59/$50 and Business at $99/$83, while Typeform explicitly warns that it experiments with pricing and users may see different offers.
Typeform says the platform connects to 300+ apps, including HubSpot, Salesforce, Slack, Google Sheets, Stripe, Calendly, Notion and more, with Zapier extending to thousands of apps. Security documentation covers SOC 2 Type II, ISO 27001/27017/27018/27701, CSA STAR, HIPAA and GDPR.
Scored by Shikha Goyal
Quick facts
- Vendor
- Typeform, S.L.
- Pricing model
- paid
- Plan pricing
- $29/mo or $25/mo yearly equivalent Vendor source checked; not a hands-on review
- Free plan
- Yes — check limits
- Free trial
- Yes — check eligibility
- Last verified
- Not yet verified
About Typeform
Typeform is an online form, survey and quiz builder known for conversational, visually polished respondent experiences. It supports logic, calculations, variables, embeds, lead generation, payments, scheduling, AI-assisted form creation, workflow automation and integrations with hundreds of business apps. A permanent Free plan allows lightweight use, while Basic, Plus, Business and Growth tiers increase response limits, collaboration, branding, analytics and automation.
Best for
Marketing, research, sales, recruiting and customer-experience teams that prioritize polished form UX, higher respondent engagement, strong logic and direct CRM/automation integrations.
Typeform pros and cons
Pros
- Permanent Free plan includes unlimited forms and core logic, embeds and exports.
- Exceptional respondent experience and visual polish.
- G2 and Capterra both show strong ease-of-use sentiment.
- 300+ platform integrations plus Zapier connections to thousands of apps.
- Strong security certifications including SOC 2 Type II and multiple ISO standards.
Cons
- −Free is capped at only 10 responses per month.
- −Basic, Plus and Business can become expensive relative to simpler form builders.
- −Response limits and add-ons are a major part of total cost.
- −Advanced features and branding controls are gated behind higher tiers.
- −Typeform experiments with pricing, so users can see different prices depending on account/context.
Features
Platforms
Integrations
Pricing
$0. Permanent Free account with unlimited forms but only 10 responses per month across the account.
$29/month monthly or $25/month equivalent on yearly billing from the current canonical pricing page.
$59/month monthly or $50/month equivalent billed yearly.
$99/month monthly or $83/month equivalent billed yearly.
$349/month monthly or $266/month equivalent billed yearly on the current pricing page. A 14-day trial is currently advertised for Growth.
Official pricing / availability source · Checked 6 October 2026. Confirm current taxes, regional terms and allowances. A listed plan is not necessarily the cheapest option.
Editorial verification: Not yet verified. Check the vendor's site for current pricing.